Our Brand

Sustainability

Responsible raw materials

We envision a future where all products are made from renewable or recycled materials that are produced responsibly.
We make commitments specific to each material source:

Cotton:

Al Bashir Son will source all cotton from responsible sources and will seek to use leading certifications and best practices on other renewable materials.

Recycled materials:

Al Bashir Son will work to maximise the use of recycled materials in products, without compromising on quality or safety.

More sustainable cotton

By the end of 2024, Al Bashir Son is committed to sourcing 100% more sustainable cotton for all textile products.
This includes Better Cotton (BC), recycled cotton and organic cotton.

Tested for your safety

Our industry has Oeko-Tex certification, ensuring that all of our products adhere to its rigorous protocols. This certification guarantees that our products are free from harmful substances and have been manufactured in an environmentally friendly and socially responsible manner. We are committed to upholding the highest standards of quality and sustainability, and our Oeko-Tex certification reflects our dedication to providing safe and eco-friendly products to our customers.

More sustainable packaging:

One thing is working with raw materials in our products. Another is making our packaging more sustainable too.

Al Bashir Son works to reduce packaging as much as possible, maximise recycled content, and design packaging to be easy to recycle.